利兹大学市场营销硕士要求需持有相关专业领域本科学士学位,有2年以上相关工作经验,平均成绩在80%以上。TOEFL总分不低于79分,写作不低于22分,口语与听力不低于19分,阅读不低于18分;或者IELTS总分不低于6.5分,单项不低于6.0分。
Consumer Behaviour Across Culture
Marketing Research
Marketing Communications
International Marketing
Marketing Strategy
International Services Marketing
Global Distribution and Supply Chains
Professional Skills and Employability
Company Marketing Project
利兹大学市场营销选修课
Direct, Digital and Interactive Marketing
Social Media Marketing
并且须在Dissertation和Consultancy Project选择一个完成。
Advertising & Marketing
必修课
Consumer Behaviour
Marketing Communications
Global Strategic Marketing
Media Planning and Strategy
Public Relations and Corporate Communications
Advertising
Professional Skills and Employability
Marketing Research
选修课
Brand Management and Corporate Identity
Sales Promotion and Sponsorship
Social Media Marketing
Direct, Digital and Interactive Marketing
1.Lecture就是讲座,会有教授或外援在讲台上blahblahblah~~绝大部分都会提供纸质PPT在课上使用,持续时间为两小时;
2.Seminar则是小型的讨论,一般会有几个小组根据一个主题展开讨论与分享 。每个课程都会有长长的扩展阅读列表,读与不读,全!靠!自!觉!
3.利兹的课程设置是上学期学习理论,下学期进行工作实践,大概是一年学习9门课-10门课的程度。